Sports store

Adidas creates a new position on the executive board and makes a major step forwards: For the first time with Karen Parkin, a woman sits on the executive board. 

The sporting goods industry is still having a hard time winning over sports fans. Prof. Gerhard Huber from the Institute for Sport and Sport Science appeals for a change of course.

Winter jackets in summer, bikinis in winter – do sports retailers' current methods of planning for the season still make sense? This is a question ISPO.com had already investigated last fall. The feedback from the industry: We are working on it. What has changed in the meantime?

Surfing legend Robby Naish will be turning 54 soon, but he doesn’t even think about stopping. He’ll be visiting the Water Sports Village at ISPO MUNICH 2017.

The world is currently experiencing a digital revolution. Adidas is gearing up. Global Sales Director Roland Auschel explains the plans.