Sports market

The battle between digital and analog is a thing of the past. The future lies in merging the two. We discuss game-changing examples of stores combining the analog and the digital.

The digital and analogue worlds are merging more and more, also in the sports business. We show some dealers who are pioneers here.

Company fitness, Hyrox in groups or just with a personal trainer: The fitness industry is growing and working on new digital concepts for the future. A fitness expert explains the challenges and trends in the industry in 2019.

The sports brand Bogner is changing its supervisory board and is building on digitalisation. In addition, the 2017/18 financial year also ends satisfactorily.

It’s never too late for a great career in the sports business. Many sports companies are even looking for lateral entrants for sports professions with their own industry recruiters and headhunters. How you can increase your chances of making the job switch to soccer, fitness, or eSports.