The La Liga ball is provided by Puma, the new supplier of the Spanish Football Championship. In addition, the sports brand will sponsor two clubs in the future - and cooperate with new top stars.
Sustainability is also playing an increasingly important role in the sports industry. ISPO.com shows brands that have shone in the past years through special environmental friendliness.
Two German tennis players talk to ISPO.com about their difficult path to professionalism, their sponsors - and why Instagram is not so important to them, but others benefit from it.
Globetrotter, Fjällräven - most recently Royal Robbins: Fenix Outdoor International represents brands. CEO Martin Nordin talks about the success story of the backpack Kanken and how he intends to interlink online trading and stationary business.
