Sports market

China's sports industry is on the way back to normality. This helps markets such as Europe or North America working out how the comeback after the Corona crisis will become succeefully.

The Covid-19 pandemic, including the postponement of the Olympic Games and the UEFA Euro, has hit the sports industry hard. IOC and big players in the industry are now hoping for a historic 2021.

The European Outdoor Group (EOG) has set up a content hub on its homepage about the coronavirus. It also includes an open letter from EOG President Mark Held with a clear appeal to the outdoor industry.

The coronavirus affects society in all areas. The sports business is also struggling with the effects of the pandemic. The ISPO Group, the Association of German Sports Retailers (VDS) and Sport 2000 are therefore jointly launching the #sportstays campaign, which aims to bring the sports and outdoor industry even closer together.

ISPO Brandnew 2020 honours the most innovative startups in the sports industry. The Winners and Selected Brands of the eight categories have been determined, but who will secure the title of "Overall Winner"? The decision will be made at ISPO Munich 2020.