Successful completion of a sports degree is your entry ticket for a career in the sports business. Here are the five most important questions for you to answer before you make your choice.
How do sporting goods buyers make their decisions, where do they get their information, which brands are hot and where do they prefer to shop? A market researcher knows the answers.
What’s happening at the sports fashion company Bogner since owner Willy Bogner stepped back from the operative business? CEO Alexander Wirth explains the restructuring in an interview.
Screw manufacturer Würth has been present and well-known as a sponsor in winter sports. Head of Marketing Dieter Münch explains why they’ll also be scoring in soccer now, too.
For the first time since his assumption of office as sole CEO at Adidas, Kasper Rorsted has reported the company’s quarterly figures. And they are impressive.
