Sporting goods

For the tenth time, ISPO honors outstanding products and services of the sports industry with the renowned ISPO Award.

The winter sports highlights for the 2020/21 season combine sustainability, functionality and style. ISPO.com takes a close look at the innovations of the winter sports industry and presents the award-winning products of the new season from Nordica, Alpina, Rossignol & Co.

Robert Gore revolutionized the outdoors with his invention of the Gore-Tex membrane. Now the innovator has died at the age of 83.

Nike has opened its first House of Innovation in Europe in Paris. In the newest of three flagship stores worldwide, the US sporting goods giant is presenting its vision of sports shopping - including a digitally networked shopping experience.

Protecting the climate, empowering women, helping refugees - brands advertise with their attitude to current issues with purpose driven marketing. We show how sports brands act, what advantages it has and when it can go wrong.