The sporting goods industry is still having a hard time winning over sports fans. Prof. Gerhard Huber from the Institute for Sport and Sport Science appeals for a change of course.
There are an incredible number of seals and certificates in the sports industry. But what and who is behind them? ISPO.com presents the most important ones.
Is sponsoring biathletes worth it for their outfitters and what do the athletes get from their outfitters? ISPO.com shows what the deals between outfitters and athletes look like.