Sporting goods industry

With the “AM4,” Adidas has manufactured a complete running shoe series digitally for the first time and tailored the shoes to a particular group of runners.

How can sustainability be integrated into corporate strategy? Five major outdoor brands provide insight.

The sportswear manufacturer Adidas sells its ice hockey brand CCM – yet is still involved in the NHL.

Outdoor talents meet at the conference in Sheffield to exchange views on the latest developments and important specialized topics.

Kasper Rorsted has big plans for Adidas. The CEO is also responsible for struggling subsidiary company, Reebok.