Professor Eisenbeiss, Siemens’ digitization expert, explains at the WFSGI Manufacturers Forum how digitization will decisively change the sporting goods industry. For Eisenbeiss, the key is the development of a “digital twin.”
The sporting goods group Adidas continues to post significant sales growth in the third quarter of 2017. Adidas is particularly successful in e-commerce and in two regions with strong purchasing power.
Not investing in the second biggest market in America is a wasted opportunity. The president of the Brazil Sports Industry Association knows the structures and growth opportunities in the Brazilian sports industry like no one else.