Professor Eisenbeiss, Siemens’ digitization expert, explains at the WFSGI Manufacturers Forum how digitization will decisively change the sporting goods industry. For Eisenbeiss, the key is the development of a “digital twin.”
The sporting goods group Adidas continues to post significant sales growth in the third quarter of 2017. Adidas is particularly successful in e-commerce and in two regions with strong purchasing power.
Not investing in the second biggest market in America is a wasted opportunity. The president of the Brazil Sports Industry Association knows the structures and growth opportunities in the Brazilian sports industry like no one else.
From successful windsurfer to head of a 30 million dollar empire: How 24-time world champion Robby Naish conquered and changed the surfing industry after ISPO Brandnew.
