The World Cup in Russia is pouring millions upon millions of dollars into the wallets of FIFA, sponsors, and participating associations. It’s the most expensive world championship yet. We explain who’s profiting from the World Cup and who’s paying.
Instagram stars and bloggers are also gaining more and more influence in the running industry. Are the social media stars even outstripping the pros as advertising media? Adidas, Brooks and Co. explain their marketing strategies.
The world soccer federation FIFA has an (image) problem: Several sponsorship partners still on board in Brazil in 2014 are no longer in on the party for the World Cup in Russia (June 14 to July 15).
