The large Viessmann Group has secured the rights as main sponsor for the upcoming FIS Ski World Championships 2019 in Seefeld and 2021 in Oberstdorf, thereby increasing its commitment to winter sports.
You don't know Tyler "Ninja" Blevins? Then it is about time to get involved with Esports. Because on Facebook, Instagram & Co., the 26-year-old has now even overtaken Cristiano Ronaldo or LeBron James.
The Polish sporting goods manufacturer 4F is sponsoring the Four Hills Tournament in ski jumping until 2022. 4F, which supports defending champion Kamil Stoch, reaches an agreement with marketer Infront and replaces a prominent sponsor.
The American sporting goods manufacturer Nike is further expanding its investments in sports sponsorship. The Group is expected to have invested more than one billion US dollars for this in 2017. FC Barcelona and Cristiano Ronaldo will be pleased to see an increase in expenditure in the future.
The advertising rules of the IOC are strict. Sponsors have different ways of getting around them. We took a look at the social accounts of major brands like Uvex, Adidas, and Burton, but also smaller sponsors.
