Sponsoring

eSports is a mass phenomenon and many companies have got onboard as sponsors and partners. ISPO.com shows ten global players who are committed to competitive gaming - from Adidas to Red Bull and Telekom.

Austria’s David Lama (27) is considered an exceptional talent in international alpinism. The Innsbruck native became an international star with his film on the ascent of the legendary Cerro Torre. He presents his new sponsor, The North Face, at ISPO Munich. A conversation on partnerships, clear lines, and the stories from the mountain.

Brands, broadcasters and media houses are all looking for opportunities. When it comes to revenue generation, sponsorship emerges as the main revenue stream in eSports. Find out more about it at the ISPO Munich 2019.

For seven years, Marcel Hirscher has been dominating the alpine skiing sport. But how valuable is the Austrian athlete for his sponsors? A power struggle for sponsors has raged in Norway for years, Felix Neureuther loses a sponsor, but starts with new projects.

Soccer dominates sports sponsorship in Germany, but other sports are catching up. Learn here why running sports are gaining in importance and why a marketer shouldn’t just focus on reach.