Sportswear manufacturer Adidas is expanding its involvement in the world of tennis. The company, based in Herzogenaurach, Germany, has signed the Czech tennis player Tomáš Berdych. It is said to be the second largest deal in tennis.
The ski jumping grand slam enchants – and moves – millions around the new year. Yet given all this money, showmanship and the risks taken by the athletes, the underpaid jumpers still receive relatively little.
Each jump is replayed in slow motion. The ski brand is (almost) always in the picture. And millions of viewers who have nothing better to do around New Years look on with fascination. The Four Hills Tournament is the ideal promotional platform for jump ski manufacturers.
