Rossignol is making the transition from a pure ski specialist to an outdoor all-rounder with bike ambitions. CEO Bruno Cercley explains the company's strategy in an interview with ISPO.com.
The new piste collections S/Max and S/Race convince with the accompanying concept "Sons of a Blast" and promise great fun on the piste. As a complete supplier, Salomon supplies not only the ski but also a complete package.
The surprise winner of Kitzbühel talks about his role models, the Olympic Games in Pyeongchang, his goals after the win and his ski sponsor Rossignol, for whom he’s been skiing since childhood. Exclusive interview on ISPO.com.
Outdoor and ski apparel specialist Schöffel takes on the position of Managing Director Sales and Marketing. Günther Herrmann takes over from Andreas Schupp - and wants to strengthen the brand positioning of the Company from Schwabmünchen in the sports sector.
Ski touring is a major trend. Many Alpinists are drawn to the mountains in winter as well despite the fact that the potential dangers are far higher. Are free-riding, big mountain skiing and ski tour races also suitable for the general public? This is how sector experts evaluate the potential of extreme ski touring varieties. Part 7 of our series.
