Skis and ski boots are personalized, individualized and custom-made: More and more winter sports fans want to hit the slopes with products especially made for them. How major brands are also joining the trend.
(Promotion) Perfect swings on the edge, the thrill of speed: with the new “Sons of a Blast” collection, Salomon wants to convey the adrenaline rush of professional skiers to non-professionals.
The 2018/2019 season is around the corner, and with it come numerous innovations for making the lives of skiers and snowboarders easier. Above all new developments stands the desire for more flexibility. ISPO.com presents the trends.
