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Sneakers are also more and more popular among women. Experts explain the trend of athleisure – and the marketing of global sports brands, who collaborate with designers and female influencers. Even high-fashion brands are joining in.

Adidas has introduced the official match ball of the 2018 World Cup in Russia, the Telstar 18. An NFC chip is integrated to offer customers new possibilities.

What do surfing legend Robby Naish and today's action sports giant GoPro have in common? Both made their first steps as start-ups also thanks to ISPO Brandnew. Prior to the 30th edition of the start-up award at ISPO Munich 2018, we show previous winners.