Product innovation

With shoes providing a sure footing for all types of outdoor activities, Swedish brand ICEBUG appeals to more than just extreme runners. ISPO.com talked with CEO David Ekelund about the unique selling point of the shoes with the ice bug logo. He also explains how the retail sector profits from ICEBUG innovations.

With the Hoji Pro Tour, Dynafit introduces a touring ski boot that sets standards in terms of weight and performance. With new technical features, they’re extremely light yet perfect for going downhill in the countryside.

After receiving an award at ISPO Brandnew 2002, WeSC is becoming an icon with skater clothes and headphones. We’re celebrating 30 years of ISPO Brandnew, read what’s behind the Scandinavians’ success here.

Aschauer explains in an interview with ISPO.com why he sold his company to Spin Capital and looks back on the problems of the early years. At the same time, he’s already seeing a new era in the field of avalanche airbags.

Robby Naish was the first ISPO Brandnew winner with Naish Kites. At the ISPO Munich 2018, the winners of the biggest competition worldwide for young entrepreneurs from the sports business will be chosen for the 30th time.