The American sporting goods manufacturer Nike is further expanding its investments in sports sponsorship. The Group is expected to have invested more than one billion US dollars for this in 2017. FC Barcelona and Cristiano Ronaldo will be pleased to see an increase in expenditure in the future.
Nike continues to invest in digitization: The American sporting goods manufacturer takes over two digital companies. That's what Nike plans to do with the acquisition.
The Adidas competitor promises its investors double-digit net sales growth until 2022 and there is also a clear target margin. As far as these prospects are concerned, parallels to Adidas are discernible.
Nike is the first brand (except for Snap) to sell a product via Snapchat. On the occasion of the All Star Games in Los Angeles, fans could buy the shoes via Snapchat and got them delivered on the same day. That's how successful the campaign was.
