Stefan Ytterborn explains ISPO.com what it needs to get startup brands, team and products on a winning track and what trade fairs should regulate in the future to avoid waste.
The Professional Triathletes Organisation, a group of athletes, plans to acquire the Ironman rights previously held by the Wanda Sports Group of China. They orient themselves thereby at the successes of other kinds of sport.
The mountain sports brand Dynafit moves to Kiefersfelden, which should increase the attractiveness of the company for employees in the outdoor segment. Meanwhile the owner Heiner Oberrauch prepares his withdrawal.
China wants to become a world leader with billions invested in football. The DFB and the Bundesliga clubs are competing with other countries for the market with enormous potential, which is not free of imponderables.
Adidas succeeds in a coup in the eSports scene: Tyler Blevins, one of the most famous stars, starts a partnership with the sports goods group. The company is thus expanding its portfolio by a market worth billions.
