China's sports industry is on the way back to normality. This helps markets such as Europe or North America working out how the comeback after the Corona crisis will become succeefully.
Content instead of ads, super apps, key opinion leaders and mobile only - in times of corona crisis and crumbling marketing budgets, innovative solutions are all the more important. A look at Chinese brands shows marketing solutions for the future.
The ISPO whitepaper series Chinese Sports Consumer Values offers new insights about Chinese sports and outdoor customers. For Western companies, China's stressful work habits can turn into an opportunity.
The Olympic Games in Tokyo in 2021 are only one reason for the upturn in the Japanese sports market. Outdoor and young trend sports are in the land of the rising sun in.
Year after year this day breaks records in the trade: the 11/11, the so-called Singles Day. The largest shopping event in the world continues to grow - and has now opened up new markets.
