In order to offer a contemporary interpretation of outdoor and to inspire visitors for activities outside, exciting camping scenarios will be created with all kind of outdoor and travel equipment and elaborate decorative elements. The goal is to increase the attractiveness of outdoor activities for a young, urban target group and to make the diversity of outdoor more visible. The pavilion is going to be an aesthetic highlight of the upcoming trade show because it combines a wide variety of products that have been specifically arranged for a trendy Chinese target group.
If you want to find out which outdoor products Chinese Key Opinion Leader (KOL) and consumers like and where the trends are, then you should not miss this area.
Where & When:
Outdoor Lifestyle Pavilion
Date: July 5-7, 2019
Location: hall N2
