A unique avalanche airbag technology won the ISPO Award. Native advertising helps to capitalise on its newsworthiness as well, and as the marketing plan requires.
Swedish company twICEme is developing technology that can store safety information such as medical data, coordinates or phone numbers in sports equipment, which can be retrieved in an emergency using an NFC chip.
Freedom of the toes is an integral part of Bär’s company DNA. Thanks to a new technology in the midsole, the wearing comfort of the Bergkomfort 2.0 has been raised to a new level. Long hikes are expressly desired with this comfort hiking shoe.
The water-saving rechargeable electric faucet, in combination with the space saving Water Jug, makes a universal smart water supply solution for every outdoor adventure.
