GREEN CLAIMS - Shall I say it or leave it? Brand meets science and law.
- Tuesday, June 04, 202417:00 - 17:45Add to Calendar2024-06-04 17:00:002024-06-04 17:45:00GREEN CLAIMS - Shall I say it or leave it? Brand meets science and law.Green Stage (A3.526)Ispo.comEurope/Berlinpublic
- Event locationMunich Trade Fair Center, Hall A3, Green Stage (A3.526)
- Event
- Panel TalkEnglish
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- Track / Segment
Dr. Katja Middelhoff, Dr. Diana Born and Dr. Marc Herz look at sustainability-related advertising (green claims) from a scientific and legal as well as from a marketing and brand perspective. The discussion will evolve around the question, what can companies do to avoid the risk of greenwashing? The current legal and factual situation in Germany will be discussed, as well as the regulatory developments at EU level (including the Empowering Consumers Directive and the Green Claims Directive).