The Sports Retail Forum is our latest format and is aimed at all sports retailers and those who work with them. Over an entire day, there will be exciting lectures on the topics of new retail, marketing, consumer insights, and industry trends.
Date: February 12, 2020
Time: 10:00 - 16:30
Location: tba
Price: free
Additional information: The keynotes will be in Chinese
10:00-10:40 | 2019 China Outdoor Market Survey (“COCA Report”) release Mr. Li Changfa, Vice-chairman of China Outdoor Commerce Alliance (COCA) |
11:30-12:00 | China outdoor consumer analysis Mr. Zhao Yang, Nielsen |
11:20-12:00 | Membership management in new retail era Mr. Jeremy Zeng, expert on client management and loyalty marketing |
12:00-13:30 | Lunch break |
13:30-14:30 | How to use WeChat in sports retail to convert customers Mr. Jianfeng, CEO of Lingyi Libian |
14:30-15:15 | How to create engaging TikTok videos Mr. Hei Matang, Social media expert |
15:15-15:45 | How to become a sports KOL? |
15:45-16:30 | Panel discussion: Social media marketing and KOL management for sport brands and retailers Kailas, UTO, BURTON, Sanfo, UPWILD |
