The Corona pandemic has driven digitalization. Was that good or bad for women's careers? Three female digital professionals take stock - and have a request for men.
Protecting the climate, empowering women, helping refugees - brands advertise with their attitude to current issues with purpose driven marketing. We show how sports brands act, what advantages it has and when it can go wrong.
Markus Vancraeyenest believes that a fitness center should not frighten sport beginners. At the ISPO Re.Start Days, the FitX managing director calls for forgetting the six-pack.
Sustainability is shaping the sports industry like never before. Today, manufacturers of running shoes are also focusing on more environmentally friendly materials and production processes - even though it is not yet possible to do without plastics entirely.