ISPO Autor
Martin Jahns

Author


Sports Business
9. Reebok: 4.2 million followers On Reebok Instagram, the company relies on well-known brand faces, such as top models Gigi Hadid, who herself has 77 million followers. Like all top 10 accounts, the Adidas subsidiary posts in English.
For 15 years Reebok was a subsidiary of Adidas. Now the Herzogenaurach-based company is looking for a new buyer for the US brand.