Lars Becker | ISPO.com

ISPO Autor

Lars Becker

As a journalist and reporter, Lars Becker has been traveling the world for over three decades. At mega-events such as the 13 Olympic Games as well as in search of the exciting background of the sports business. The qualified journalist and trained sports manager is passionate about the diversity of sports and brands beyond soccer. For ISPO.com, the outdoor fanatic has been writing for a decade about the latest developments in the sports industry, how money and sports interact and what's behind the most exciting protagonists of the scene.

Sports Business

Because of the corona virus, the Olympic Summer Games in Tokyo have been postponed to 2021.

Hoping for 2021: How Postponing the Olympics Affects the Sports Industry

The Covid-19 pandemic, including the postponement of the Olympic Games and the UEFA Euro, has hit the sports industry hard. IOC and big players in the industry are now hoping for a historic 2021.

Marketing

China Deep Dive: These Are the Marketing Tools of the Future

Content instead of ads, super apps, key opinion leaders and mobile only - in times of corona crisis and crumbling marketing budgets, innovative solutions are all the more important. A look at Chinese brands shows marketing solutions for the future.

China

Bosideng: With Hollywood Power and ISPO Boost to the Global Market

The down jacket specialist Bosideng is market leader in China with 200 million customers. Now the brand wants to take off in the West - with Hollywood stars and ISPO boost.

Sports Business

From automatic temperature adjustment to smartphone control: sportswear can do (almost) everything these days.

Clothing of the Future: How Smart Textiles Shake up the Sports Market

Heated jackets, mobile phone control with the sleeve, chip shoes - the digital transformation does not stop at sportswear. ISPO.com shows the potentials of smart outfits - and how they enable new cooperations.

Sports Business

Printed electronics turn clothes into all-rounders.

Printed Electronics in Textiles: Smaller, Smarter, Ready for Any Task

Printed electronics are becoming smaller, smarter and more suitable for everyday use. In textiles, they provide a revolutionary expansion of functionality - from protective functions to energy generation and moisture management.

Mountain sports

Kammerlander, Ondra, Jasper: How Legends See the Future of Mountain Climbing

Hans Kammerlander wants to stop the "rape of the mountains", Robert Jasper wants to reduce the ecological footprint of the alpinists and Adam Ondra wants to pass on his love of nature to the indoor scene - climbing legends gave thought to the future of mountaineering at ISPO Munich.

Climbing

Hans Kammerlander: "Children's Laughter Is More Beautiful Than All Eight-Thousanders"

Mountaineering legend Hans Kammerlander has helped to build 26 schools and other social facilities in Nepal. He's following in the footsteps of Sir Edmund Hillary.