ISPO Autor
Lars Becker

As a journalist and reporter, Lars Becker has been traveling the world for over three decades. At mega-events such as the 13 Olympic Games as well as in search of the exciting background of the sports business. The qualified journalist and trained sports manager is passionate about the diversity of sports and brands beyond soccer. For ISPO.com, the outdoor fanatic has been writing for a decade about the latest developments in the sports industry, how money and sports interact and what's behind the most exciting protagonists of the scene.





Sustainability
Outdoor-Firmen setzen immer häufiger auf überprüfbare Nachhaltigkeitsmaßnahmen.
The European Union wants to make sustainability a market norm. Following the already adopted "Circular Economy Action Plan", clear legal requirements for the textile industry are to follow by the end of the year. Best practice examples from the sports sector already exist.