Lars Becker | ISPO.com

ISPO Autor

Lars Becker

As a journalist and reporter, Lars Becker has been traveling the world for over three decades. At mega-events such as the 13 Olympic Games as well as in search of the exciting background of the sports business. The qualified journalist and trained sports manager is passionate about the diversity of sports and brands beyond soccer. For ISPO.com, the outdoor fanatic has been writing for a decade about the latest developments in the sports industry, how money and sports interact and what's behind the most exciting protagonists of the scene.

Running

Wissenschaftlich erwiesen: Laufen unterstützt die Sozialisierung bei Kindern.

How Running Helps Children Grow Up

For the "Fit Kids" of the SOS Children's Village, running is part of the weekly schedule. The observations of their running coaches coincide with scientific findings and also encourage parents to imitate them: Running helps with socialization.

Climbing

Indoor Climbing: 5 Trends for the Future

A new study presented for the first time at ISPO Munich 2019 shows the business potential of indoor climbing.

ISPO Job Market

Die Podiumsdiskussion zu den Karrierechancen in der Sportindustrie auf der Academy Bühne der ISPO Munich.

The 4 Most Important Requirements for a Job in the Sports Industry

Practical experience, language skills, international experience - these are some of the most important skills of new employees in the sports industry? At ISPO Munich, trainees and students were able to find out about this and more at the invitation of ISPO.

Digitalization

Für Keller Sports steht Laufen im Mittelpunkt der Customer Journey.

Focus on the Customer: Marcus Trute from Keller Sports Explains His Concept

The saying "customer is king" has become even more important in the age of digitalization. In an interview, Marcus Trute from Keller Sports reveals how customer centricity can be put into practice.

Running

Gina Lückenkemper nutzt das Neuroathletiktraining

Gina Lückenkemper: With Electric Shocks to the Sprint Olympics

During her visit to ISPO Munich, supersprinter Gina Lückenkemper revealed how she wants to improve her current times with electric shocks and naps at noon. But she also ctiticized the promotion of sports in Germany.

ISPO Munich

Daehlie and Björndalen: Two Ski Legends at ISPO Munich

With Björn Daehlie and Ole Einar Björndalen, two of the most successful winter sportsmen of all times, inspired fans at ISPO Munich on Monday. The two ski stars showed up with exciting news.

ISPO Munich

ISPO Munich 2019: Highlights on Tuesday

The second day of the fair will bring sports stars such as Sprint star Gina Lückenkemper and professional cyclist Peter Sagan. Biathlete Ole Einar Björndalen receives the ISPO Cup.