Joscha Thieringer

ISPO Autor

Joscha Thieringer

Editor

Joscha has been a big ISPO fan since his first visit to the trade fair in 2004, and twelve years later he was part of the first ISPO.com editorial team.

After working for SinnerSchrader, Handelsblatt Media Group and Jahreszeiten Verlag, he is now back in the ISPO editorial team.

The graduate sports scientist is passionately dedicated to the topics of sports marketing, digitalization, outdoor and sustainability.

Sports Business

Influencer Marketing wird künftig immer professioneller.

Sports sponsorship: These are the marketing trends 2019

Sponsorship is booming; never before has more money been invested here. In times of an overabundance of advertising messages, sport offers something extremely valuable: genuine emotion. Which trends will become even more significant in 2019? Read Part 1 of our three-part sports sponsorship series here.

Sports Business

Jacqueline Smith-Dubendorfer ist Vice President Digital Partner Commerce bei Adidas.

Adidas online offensive: "We are focusing on our major partners first".

Adidas is expanding its e-commerce platforms at a rapid pace. As manager, Jacqueline Smith-Dubendorfer has played a key role in the online offensive for seven years. In an interview with ISPO.com, she explains how Adidas intends to achieve its high goals in online retail with strategic partnerships.

Digitalization

The Future of Sports: Five Theses from Futurologist Anja Kirig

What will sports look like in the future? Futurologist Anja Kirig presents her five theses at the ISPO Digitize Summit.

Digitalization

Adidas Is Looking for Partners for the Race Called Digitalization

With its “Creating the New” strategy, Adidas is driving the digital transformation forward. At the ISPO Digitize Summit, Roland Auschel and Jacqueline Smith-Dubendorfer explain how Adidas aims to win the race together with its retail partners.

Digitalization

Why BMW Will Win the “Digital Ironman”

At the ISPO Digitize Summit, BMW Chairman Peter Schwarzenbauer shares his vision of the mobility of the future – and why it resembles a “digital Ironman.”

Digitalization

Günter Althaus, CEO der ANWR Group, auf der ISPO Digitize Bühne.

Günter Althaus: This is how retail will survive digitalization

Digitalization represents a huge challenge for retail trade. At the ISPO Digitize, the CEO of the ANWR Group (incl. Sport 2000) explains how the bricks-and-mortar trade must address the digital transformation.

Sports Business

Tragedy around Pierre Agnès: Familiar Dave Tanner follows lost entrepreneur

Boardriders clarifies the succession of Pierre Agnès: According to a statement, the former confidant Dave Tanner succeeds the lost boss of the US sportswear group, which includes the brands Quiksilver, Roxy and DC Shoes.