560 hotels with 87,000 beds: In Munich, things are relaxed during the trade fair. Munich’s Hotel and Catering Association head explains why the hotel prices climb less in Munich than they do in other trade fair cities, and how and where guests can still save money on their hotel search.

With shoes providing a sure footing for all types of outdoor activities, Swedish brand ICEBUG appeals to more than just extreme runners. ISPO.com talked with CEO David Ekelund about the unique selling point of the shoes with the ice bug logo. He also explains how the retail sector profits from ICEBUG innovations.

Interval training, tempo runs, uphill runs: Top runner Sebastian Hallmann, favorite at the ISPO Munich Night Run on February 1, about the perfect competition prep.

Top runner Sebastian Hallmann, seven-time German champion, gives running tips for the holidays here: This is how to start the New Year in top shape. The training plan through to Three Kings Day also serves as preparation for the ISPO Munich Night Run on January 27.

On February 1, in Olympic Park, the ISPO Munich Night Run 2020 will take place. German long-distance runner Sebastian Hallmann gives tips for running in the winter.

Adidas legal director Frank Dassler is the new president of the Federation of the European Sporting Goods Industry (FESI). In this interview, the grandson of Puma founder Rudolf Dassler explains his strategy for the future of the sports industry.

Salomon is getting ready for the future. The French sporting goods manufacturer has already undergone its first digital transformation. In an interview, Salomon President Jean-Marc Pambet explains the next steps – and how ISPO Business Solutions can help the outdoor giant.