Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.

Running has many trends to offer in 2018: Experts from Adidas, Brooks Running, Icebug, La Sportiva, Puma, Salming, Salomon and Saucony give insights.

A fit body isn’t the same as a healthy body. For many years, equipment manufacturers have been launching products that work for gyms and physical therapists alike. But do fitness trainers and health therapists really work together successfully, and just what concepts even make sense? ISPO.com in a talk with industry experts.