Top UK Betting Sites: The Best New Online Bookmakers for 2025
Find the best betting sites in the UK with our expert reviews and rankings. Compare UKGC licensed bookmakers, including our top 10, based on their markets, odds and offers to help you choose a new bookie.
Bookmakers | Bonus | Sports | Premier League Payout | Highlight | Secure Link |
---|---|---|---|---|---|
YetiBet 5.0/5 | 50% Acca Boost on Football Bets | 27+ | 96.14% | Top live betting site | Visit Site! YetiBet ReviewFull T&C Apply! |
MrMega 4.9/5 | Bet £15 Get £10 in Free Bets | 31+ | 94.62% | Great Stats | Visit Site! MrMega Review Full T&C Apply! |
Betfred 4.9/5 | Bet £10 Get £50 in Free Bets | 28+ | 95.95% | Loads of football markets | Visit Site! Betfred Review Full T&C Apply! |
10bet 4.8/5 | 100% up to £50 Deposit Match | 30+ | 95.61% | Bet Builder combos | Visit Site! 10bet ReviewFull T&C Apply! |
Betiton 4.8/5 | Bet £15 Get £10 in Free Bets | 29+ | 92.26% | Top PayPal site | Visit Site! Betiton Review Full T&C Apply! |
Grosvenor 4.7/5 | X2 Odds on First Bet | 33+ | 94.76% | Competitive odds | Visit Site! Grosvenor ReviewFull T&C Apply! |
All British Sports 4.7/5 | 10% Cashback Daily | 31+ | 93.39% | Fast payouts | Visit Site! All British Sports Review Full T&C Apply! |
Quinnbet 4.7/5 | Bet £10 Get £10 | 32+ | 93.58% | Daily Odds Boosters | Visit Site! Full T&C Apply! |
Fitzdares 4.6/5 | Bet £50 Get £25 in Free Bets | 29+ | 94.32% | Weekly odds boosters | Visit Site! Fitzdares Review Full T&C Apply! |
BetVictor 4.6/5 | Bet £10 Get £30 in Free Bets | 32+ | 95.39% | Loads of football leagues | Visit Site! BetVictor ReviewFull T&C Apply! |
bet365 4.5/5 | Bet £10 Get £30 in Free Bets | 42+ | 94.25% | Lots of live streams | Visit Site! bet365 Review Full T&C Apply! |
BetTarget 4.5/5 | Bet £15 Get £10 in Free Bets | 31+ | 95.33% | Great mobile app | Visit Site! BetTarget Review Full T&C Apply! |
The Pools 4.5/5 | Bet £10 Get £20 in Free Bets | 30+ | 96.27% | Great choice of betting markets | Visit Site! The Pools Review Full T&C Apply! |
Ladbrokes 4.4/5 | Bet £5 Get £30 in Free Bets | 39+ | 92.55% | Loads of niche sports | Visit Site! Ladbrokes Review Full T&C Apply! |
NRG 4.3/5 | Bet £20 Get £10 in Free Bets | 29+ | 94.76% | User-friendly platform | Visit Site! Full T&C Apply! |
BoyleSports 4.3/5 | Bet £10 Get £20 in Free Bets | 38+ | 94.29% | Great live streams | Visit Site! BoyleSports Review Full T&C Apply! |
Spreadex 4.2/5 | Get £50 in Bet Bonuses | 46+ | 94.89% | Unique Markets | Visit Site! Spreadex Review Full T&C Apply! |
Coral 4.2/5 | Bet £5 Get £20 In Free Bets | 39+ | 94.22% | Wonderful daily promotions | Visit Site! Coral Review Full T&C Apply! |
CopyBet 4.1/5 | Bet £20 Get £60 in Free Bets | 30+ | 96.42% | In-play betting | Visit Site! CopyBet Review Full T&C Apply! |
mr.play 4.1/5 | Bet £10 Get £10 in Free Bets | 30+ | 93.55% | Great Stats Available | Visit Site! Full T&C Apply! |
NetBet 4.1/5 | Bet £10 Get a £10 Free Bet | 34+ | 93.97% | Great Bet Builders | Visit Site! NetBet Review Full T&C Apply! |
Betway 4.0/5 | Bet £10 Get £10 in Free Bets | 42+ | 94.92% | World Renowned Platform | Visit Site! Full T&C Apply! |
Unibet 4.0/5 | Bet £10 Get £40 in Free Bets | 37+ | 94.45% | Generous Welcome Offer | Visit Site! Full T&C Apply! |
Matchbook 3.9/5 | Bet £10 Get £40 in Free Bets | 42+ | 96.76% | Great Peer-To-Peer Platform | Visit Site! Full T&C Apply! |
William Hill 3.9/5 | Bet £10 Get £30 in Free Bets | 37+ | 94.49% | Top Mobile App | Visit Site! William Hill Review Full T&C Apply! |
Casumo 3.8/5 | 50% Back up to £25 as a Free Bet | 32+ | 93.67% | Daily Odds Boosters | Visit Site! Full T&C Apply! |
bwin 3.8/5 | £20 Back-Up Bet | 42+ | 94.44% | Plenty of Live Streams | Visit Site! Full T&C Apply! |
Betstorm 3.7/5 | Bet £10 Get £10 in Free Bets | 35+ | 93.24% | Easy-to-Use Platform | Visit Site! Full T&C Apply! |
Our Top 10 Betting Sites Reviewed
Here is our list of the top 10 betting sites in the UK. Every betting site that made it on our list is licensed by the UK Gambling Commission, so you know can bet safely. We will review the bookies below.

1. YetiBet
- Welcome Offer: 50% Acca Boost
- Payment Methods: Debit cards, Skrill, Neteller
- Sports Markets: 27+ sports
- Best For: Betting in-play and casino integration
YetiBet, though newer, offers a good welcome offer with a 50% acca boosts football bonus. The platform offers a mix of sports betting and casino games, with a special focus on esports. YetiBet’s range of markets, live betting, and regular offers make it a good choice for players who enjoy variety. Others will appreciate the international horse racing markets and the UK dog markets, for which there are exclusive live streams available.
2. MrMega
- Welcome Offer: Bet £15, Get £10 in Free Bets
- Payment Methods: Debit cards, PayPal, Skrill, paysafecard
- Sports Markets: 39+ sports
- Best For: Football and Esports
MrMega are gaining a reputation for one of the best bookies that offer Esports. They cover most major tournaments, with multiple markets for each event too. Their welcome offer is pretty decent value and easy to claim, whilst they also have numerous payment options. Overall, they are a good choice for any punter.
3. Betfred
- Welcome Offer: Bet £10, get £50 in bonuses
- Payment Methods: Debit cards, PayPal, bank transfer
- Sports Markets: 28+ sports
- Best For: BOG horse racing betting
Betfred is a popular UK bookmaker with a well-earned reputation for football and horse racing betting. The welcome offer of £50 in bonuses if you bet £10 is appealing to new users. With live betting, competitive odds, and regular promotions like Double Delight/Hat-Trick Heaven, Betfred offers plenty of value for sports punters.
4. 10bet
- Welcome Offer: 100% up to £50 deposit match
- Payment Methods: Debit cards, e-wallets, bank transfer
- Sports Markets: 30+ sports
- Best For: Football odds and offers
10bet is a solid choice for punters, offering a generous 100% deposit match up to £50. With a vast selection of sports markets and consistently competitive football odds, it’s ideal for football enthusiasts. The user-friendly website and app ensure a smooth betting experience, with live betting and various promotions enhancing value.
5. Betiton
- Welcome Offer: Bet £15, get £10
- Payment Methods: Debit cards, Skrill, Neteller
- Sports Markets: 29+
- Best For: Football and tennis betting
Betiton provides a straightforward betting platform with a £10 welcome bonus after a £15 bet. It’s perfect for punters who prefer simplicity, focusing on popular sports like football and tennis. The platform integrates sports betting with an online casino, offering something for both sports and casino enthusiasts.
6. Grosvenor
- Welcome Offer: x2 Odds on First Bet
- Payment Methods: Debit cards, PayPal, paysafecard
- Sports Markets: 42+ sports
- Best For: In-play betting and live streaming
Grosvenor is well-known throughout the UK for its casinos. Even so, they also have a very good online bookmaker offering. They have great horse racing coverage but also offer odds boosts on big events in snooker, darts, and golf (as well as football). It’s something we’ve not seen elsewhere, and it really left a lasting impression.
7. All British Sports
- Welcome Offer: 10% Cashback Daily
- Payment Methods: Debit cards, E-wallets, PayPal
- Sports Markets: 30+ sports
- Best For: Football and Casino
All British Sports have a decent ongoing welcome offer of 10% back on losses each day. They also have a 50% acca boost for football that you can take advantage of. Overall, they have a good variety of betting markets and often give odds boosts for football. They also have a good casino section for those wanting to try something different.
8. Quinnbet
- Welcome Offer: Bet £10, Get £10
- Payment Methods: Debit cards, PayPal, Neteller
- Sports Markets: 32+ sports, including football, horse racing, rugby
- Best For: Daily promotions
Quinnbet stands out with its decent welcome offer, providing new users with £10 when they stake £10. Known for its generous daily promotions, Quinnbet appeals to those looking for regular betting value. The platform offers various sports markets, including popular football and horse racing options. With competitive odds and a straightforward user interface, placing bets with Quinnbet is a piece of cake. Additionally, including live streaming for select events is always a plus, making it a solid option for both seasoned and new punters alike.
9. Fitzdares
- Welcome Offer: Bet £50, Get £25 in Free Bets + 10 Free Spins
- Payment Methods: Debit cards
- Sports Markets: 30+ sports, including football, horse racing, greyhounds
- Best For: Tennis and horse racing
Fitzdares are an excellent option for those looking for ongoing promos. They often have boosted odds, free bets, and money-back specials. Usually for tennis or football events. They are known for horse racing, but we also like them for tennis too. They do have limited payment options, and this could put some of you off.
10. BetVictor
- Welcome Offer: Bet £10, get £30 in bonuses
- Payment Methods: Debit cards, PayPal, Skrill
- Sports Markets: 32+ sports
- Best For: Competitive football and horse racing odds
BetVictor is known for offering some of the best odds, especially for football and horse racing. Its £30 bonus for a £10 bet is great for newcomers. With an easy-to-navigate site, live betting, and an array of promotions, it’s a favourite for punters seeking competitive odds on popular UK sports.
Best New Betting Sites
Below, we’ve highlighted some of the up-and-coming bookies that have recently hit the market or made significant waves in the UK betting scene. These newcomers are shaking things up with innovative features, competitive offers, and fresh approaches to sports betting.
CopyBet
CopyBet has brought new ideas and innovation to the industry. This is something that not every new betting site does. It offers an automated process for copying tipsters’ bets. Just choose the strategy for you and click ‘copy’. Although not for everyone, this new feature makes them stand out from the crowd and shows there is still much to discover in the betting industry.
NRG
NRG brings a fresh face to the UK betting scene with its clean, no-nonsense platform. We liked how quickly you can find popular markets without wading through endless menus. Their in-play betting section updates quickly, and the cash-out feature works smoothly even during busy matches. While they’re still building their promotion catalogue, their focus on core sports markets shows they understand what UK punters want.
Fitzdares
Fitzdares has been around for a while but has recently expanded its online presence. We were impressed by their horse racing coverage, which includes great odds and great live streams of all the UK and Irish races. Their loyalty scheme rewards regular punters with free bets and odds boosters thrown around like confetti.
Top Bookmakers for Sports Betting
Some bookmakers really shine when it comes to football, offering tons of betting options and great odds. Others are perfect for horse racing fans, with Best Odds Guaranteed and races from around the world. We’ve picked out the top betting sites for the UK’s favorite sports to help you find exactly what you’re looking for.
Football Betting
10bet is one of the best football betting sites about with plenty of markets and promotions tailored for the UK’s favourite sport. Fans benefit from unique features like Multimatch (available exclusively for football) and targeted promotions such as the one we took advantage of, which was a free £1 bet for every Arsenal shot on target when you bet £40 on weekly football. Another decent football site is All British Sports, offering money-back free bets on 0-0 bore draws.
- Great for Footie
- Full betting markets
- Great odds
Horse Racing Betting
bet365 offer everything you need for betting on horse racing, from the widest variety of markets to live streaming for the majority of UK and Irish events. Their best odds guaranteed offer kicks in from 8:00 AM on race day – if your horse’s starting price drifts higher than the odds you took, you’ll get paid the higher price. If you’re looking for top horse racing betting sites, Betfred is another great bookmaker that offers similar markets and promotions.
- Top horse racing site
- Strong ante-post markets
- Weekly promos
Tennis Betting
Betiton stands out in comparison to the other best tennis betting sites with their depth of markets, from Grand Slam tournaments to ATP and WTA tours, and even Challenger events. Their “Boostiton” promotion adds real value to tennis accumulators – offering a 4% boost on 4-fold bets that scales up to an impressive 77% bonus for 15+ selections. This feature shines during Grand Slam fortnights when you follow multiple players across the tournament. BetVictor would be a great alternative option with its #priceup specials.
- Top tennis site
- Great daily markets
- Top in-play odds
Cricket Betting
Ladbrokes provide deep market coverage across all formats, from the IPL and The Hundred to Test series and World Cups. Their #GetAPrice feature lets you request custom cricket bets via Twitter – perfect for creating unique wagers on player performances or match scenarios. We love their Odds Boost option, which gives you one enhanced price daily and features cricket markets during major tournaments like the IPL and Test series. Coral is another of our top cricket betting sites, they are one of the few bookies with cricket bet builders.
- Top cricket site
- Great odds boosters
- Top match tracker
Best Betting Sites by Feature
Let’s face it – not all betting sites are created equal. Some knock it out of the park with one feature while falling short in others. We’ve spent countless hours testing these sites to figure out which ones truly shine in specific areas. Think of this as your cheat sheet to find the perfect bookie that matches what matters most to you.
Cash Out
Our top pick for a cash out betting site is bet365. Their system offers three distinct options that give you complete control. The Full Cash Out lets you settle your entire bet before the event ends, while the Partial Cash Out uses a slider for precise control. If you’re looking for an alternative bookie with similar cashout features, then BetVictor would be a good place to start.
Bet Builders
In our opinion, the best site with bet builders is BetVictor. It doesn’t just focus the feature on football – it can be used on other sports such as tennis, basketball, cricket, rugby, and even American football. For those who prefer a different approach, Boylesports offers a solid alternative. Their ‘Featured Bet Builders’ tab shows what other punters are backing, giving you inspiration or a quick way to place popular combinations.
Accumulator Betting
10bet tops our list for combo fans looking for the best accumulator betting sites. Their profit boosters can offer real value if you like betting on more than a few selections. All British Sports is another bookie that offers a decent promotion that can be used with accas – a unique 10% cashback on all losing bets. This safety net means that even if you have an off day with your accumulator picks, you’ll get 10% of your losses back the following day.
Live and In-Play Betting
bet365 is a great live and in-play betting site with a setup that puts you right in the heart of the action. Their platform offers the widest range of in-play markets we’ve found, covering everything from Premier League football to Vietnamese League 1. What sets them apart is their Video Wall feature, letting you watch multiple live streams simultaneously on a customisable display.
Fast Withdrawals
BetVictor comes out on top for betting sites with fast withdrawals, with its impressive Visa Fast Funds option. What sets them apart is their lightning-quick 40-minute processing time once approved – among the fastest we’ve found across UK bookmakers. If you’re looking for an alternative, Coral delivers solid withdrawal speeds with their e-wallet options. We initiated a withdrawal via PayPal, and it reached our account within a few hours.
Betting Odds
When we compared the betting odds of our top 10 bookmakers YetiBet consistently had the most competitive odds for multiple sports and events. See below our odds comparison table for various popular sports:
Bookmakers | ⚽ Premier League | ⚽ Champions League | 🎾 Tennis ATP/WTA | 🏀 NBA | 🏈 NFL |
---|---|---|---|---|---|
YetiBet | 95.1% | 95.5% | 95.9% | 95.2% | 91.6% |
10bet | 94.9% | 94.8% | 93.5% | 92.7% | 91.9% |
Betfred | 94.7% | 94.6% | 93.1% | 92.5% | 91.7% |
All British | 94.3% | 94.1% | 93.2% | 92.3% | 91.5% |
Grosvenor | 94.8% | 94.9% | 93.4% | 92.8% | 91.8% |
BetVictor | 94.5% | 94.7% | 93.0% | 92.4% | 91.4% |
Quinnbet | 94.4% | 94.5% | 93.3% | 94.6% | 91.3% |
Fitzdares | 94.2% | 94.3% | 93.1% | 92.5% | 91.2% |
MrMega | 95.2% | 95.3% | 92.8% | 95.2% | 91.5% |
Betiton | 94.7% | 95.1% | 93.8% | 92.4% | 92.6% |
Finding bookies with consistently strong odds is crucial for long-term success. While margins vary across sports and events, the best bookmakers offer competitive pricing that gives your bets better value from the start.
Betting Sites with Free Bets
Free bets are the most valuable betting bonuses and offers available to new players. The best offers come with minimal restrictions – look for those with low minimum odds requirements, reasonable time limits (7+ days), and no wagering requirements on winnings. Below, we’ve compiled a short list of the bookies that give new players the highest value free bets.
Bookmaker | Wagering | Minimum Odds | Validity | Bonus | Secure Link |
---|---|---|---|---|---|
10bet | 8x | 4/5 | 60 days | £50 | Visit Site! Full T&C Apply! |
Betfred | 0 | Evens | 7 days | £50 | Visit Site! Full T&C Apply! |
BetVictor | 0 | 1/1 | 7 days | £30 in Free Bets | Visit Site! Full T&C Apply! |
Fitzdares | 0 | Evens | 7 days | £25 in Free Bets | Visit Site! Full T&C Apply! |
MrMega | 0 | 1/1 | 14 days | £10 in Free Bets | Visit Site! Full T&C Apply! |
Top Mobile Betting Sites and Apps
The best betting apps all have one thing in common: they mirror a desktop version without compromise. Top mobile platforms offer quick loading times, intuitive navigation, and one-button bet placement. Our top apps below all have built-in features like live streaming, cash-out options, and push notifications for your bets.
- Fast Markets for quick in-play betting
- Slick interface with powerful search function
- Live Match Tracker with real-time stats
- Plenty of live-streaming events
- Easy to navigate
- One-touch bet placement tools
- Tennis and horse racing live streams
- Great cashout features
- Great layout
Recommended Payment Methods at UK Betting Sites
We’ve picked out the best payment options for UK bettors, with each method offering its own benefits for quick deposits and easy withdrawals.
- PayPal
- Skrill
- Sofort
- Apple Pay
- Phone Bill
- Debit Card
- Google Pay
- Trustly
- Bitcoin
- Bank Transfer
PayPal
PayPal betting sites make funding your sportsbook account simple. It’s extremely secure, keeping your cash and details safe. You don’t need to share bank info with betting sites – just use your email. Deposits hit your account instantly, and you often get your withdrawals within a few hours. With millions of users trusting it worldwide, it’s a great option for smooth, worry-free betting.
Apple Pay
Apple Pay is ultra-secure with fingerprint or face recognition, keeping your money safe. No need to dig out your card – tap your iPhone or Apple Watch, and you’re off. It’s a perfect option for IOS fans who want lightning-fast deposits without the faff. The only catch? You can normally only withdraw your money from betting sites with Apple Pay back in to the same method you used to deposit.
Google Pay
Bookmakers that accept Google Pay make punting dead simple for Android users. It’s like having a digital wallet in your pocket that works across dozens of betting sites. Just tap your phone, confirm with your fingerprint, and your money lands in your betting account in seconds. Like Apple Pay, you can normally only withdraw funds deposited with Google Pay back into the same payment method.
Neteller
Neteller has been the betting world’s trusted alternative since the early days. It works like a digital piggy bank – load it up, then spend across betting sites without revealing your bank details. Transfers happen in a flash, and you can pull your money back out just as quickly. The Net+ card gives you access to your money straight from your Neteller account. The only downside with Neteller betting sites is that fees could be included when withdrawing your money from Neteller.
How We Reviewed and Ranked Our Top Bookmakers
When deciding on this ranking of best betting sites, our team took a closer look at the bookmakers in all the following areas:
- Sign-up offers: We examined welcome bonuses for both value and fairness, looking beyond flashy headlines to check if the offers had reasonable terms.
- Security, respectability, and reputation: We prioritised bookies with proper licenses, strong encryption, and solid track records in the industry.
- Betting markets: The depth and breadth of betting options were crucial, with extra points for niche sports and unique bet types.
- The betting odds: We compared odds across major sports to identify which bookmakers consistently offer competitive prices and lower margins.
- Live betting & in-play options: We tested each platform for speed, market depth, and user experience, including the quality of live statistics and streaming.
- Payment methods: We assessed the range of deposit and withdrawal options, processing times, and any associated fees.
- Customer service: We tested response times and quality across multiple channels, including live chat, email, phone, and social media.
- Betting app: Mobile functionality was a key consideration, with the best apps offering full feature parity with desktop sites.
UKGC Licensing and Security
We only recommend bookmakers licensed by the UK Gambling Commission. This regulatory body ensures that betting sites meet strict standards for fair play, secure transactions and responsible gambling. They’re also required to offer self-exclusion tools and deposit limits. Every site on our list has been verified for a valid UKGC licence, giving you peace of mind that you’re betting with legitimate, regulated operators who are held accountable to British gambling laws.
- UKGC licence
- Strong data encryption
- Promotes responsible gambling
- Missing UKGC licence
- No data encryption
- No partnerships with responsible gambling organisations
Responsible Gambling
Betting should always be fun, not a way to make money or escape problems. Set limits on time and money spent, and never chase losses. If gambling starts affecting your mood, relationships or finances, it’s time to seek help. Free, confidential support is available from GambleAware and GamCare, who offer practical advice and tools to help you stay in control. Remember, gambling should only ever be about entertainment – when it stops being fun, stop.
Conclusion & Summary
In summary, here are our five top tips for identifying the best betting sites:
- Licensing: Is the bookmaker licensed by the United Kingdom Gambling Commission?
- Contact: Does the operator offer live chat, phone, or email correspondence?
- Banking: Can you deposit and withdraw cash using safe, recognised payment partners?
- Fair bonus terms: Any bookie can offer a bonus – can you find one with realistic conditions attached?
- Markets & odds: Are the odds on offer competitive and available for a wide range of sporting markets?
Above all, our number one recommended UK betting site is YetiBet. We’ve summarised why it takes the number one spot below:
- Fantastic Odds
- Great Selection of Bets
- Amazing Choice of Live Markets