Top UK Betting Sites: The Best New Online Bookmakers for 2025

Find the best betting sites in the UK with our expert reviews and rankings. Compare UKGC licensed bookmakers, including our top 10, based on their markets, odds and offers to help you choose a new bookie.

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Florian Güde editor
I am Florian Güde and I test online betting sites for you. With my many years of experience in the sports betting business, I can help you find the perfect bookmaker for your picks.
Testing online bookmakers since 2006
Total bookmakers tested: 105+
Favourite sport: Cricket
Last updated: 21.03.2025
I am Florian Güde and I test online betting sites for you. With my many years of experience in the sports betting business, I can help you find the perfect bookmaker for your picks.
List of All UK Betting Sites
Bookmakers Bonus Sports Premier League Payout Highlight Secure Link
50% Acca Boost on Football Bets 27+ 96.14% Top live betting site
Bet £15 Get £10 in Free Bets 31+ 94.62% Great Stats
Bet £10 Get £50 in Free Bets 28+ 95.95% Loads of football markets
100% up to £50 Deposit Match 30+ 95.61% Bet Builder combos
Bet £15 Get £10 in Free Bets 29+ 92.26% Top PayPal site
X2 Odds on First Bet 33+ 94.76% Competitive odds
10% Cashback Daily 31+ 93.39% Fast payouts
Bet £10 Get £10 32+ 93.58% Daily Odds Boosters
Bet £50 Get £25 in Free Bets 29+ 94.32% Weekly odds boosters
Bet £10 Get £30 in Free Bets 32+ 95.39% Loads of football leagues
Bet £10 Get £30 in Free Bets 42+ 94.25% Lots of live streams
Bet £15 Get £10 in Free Bets 31+ 95.33% Great mobile app
Bet £10 Get £20 in Free Bets 30+ 96.27% Great choice of betting markets
Bet £5 Get £30 in Free Bets 39+ 92.55% Loads of niche sports
Bet £20 Get £10 in Free Bets 29+ 94.76% User-friendly platform
Bet £10 Get £20 in Free Bets 38+ 94.29% Great live streams
Get £50 in Bet Bonuses 46+ 94.89% Unique Markets
Bet £5 Get £20 In Free Bets 39+ 94.22% Wonderful daily promotions
Bet £20 Get £60 in Free Bets 30+ 96.42% In-play betting
Bet £10 Get £10 in Free Bets 30+ 93.55% Great Stats Available
Bet £10 Get a £10 Free Bet 34+ 93.97% Great Bet Builders
Bet £10 Get £10 in Free Bets 42+ 94.92% World Renowned Platform
Bet £10 Get £40 in Free Bets 37+ 94.45% Generous Welcome Offer
Bet £10 Get £40 in Free Bets 42+ 96.76% Great Peer-To-Peer Platform
Bet £10 Get £30 in Free Bets 37+ 94.49% Top Mobile App
50% Back up to £25 as a Free Bet 32+ 93.67% Daily Odds Boosters
£20 Back-Up Bet 42+ 94.44% Plenty of Live Streams
Bet £10 Get £10 in Free Bets 35+ 93.24% Easy-to-Use Platform

Our Top 10 Betting Sites Reviewed

Here is our list of the top 10 betting sites in the UK. Every betting site that made it on our list is licensed by the UK Gambling Commission, so you know can bet safely. We will review the bookies below.

1. YetiBet

YetiBet, though newer, offers a good welcome offer with a 50% acca boosts football bonus. The platform offers a mix of sports betting and casino games, with a special focus on esports. YetiBet’s range of markets, live betting, and regular offers make it a good choice for players who enjoy variety. Others will appreciate the international horse racing markets and the UK dog markets, for which there are exclusive live streams available.

2. MrMega

MrMega are gaining a reputation for one of the best bookies that offer Esports. They cover most major tournaments, with multiple markets for each event too. Their welcome offer is pretty decent value and easy to claim, whilst they also have numerous payment options. Overall, they are a good choice for any punter.

3. Betfred

Betfred is a popular UK bookmaker with a well-earned reputation for football and horse racing betting. The welcome offer of £50 in bonuses if you bet £10 is appealing to new users. With live betting, competitive odds, and regular promotions like Double Delight/Hat-Trick Heaven, Betfred offers plenty of value for sports punters.

4. 10bet

10bet is a solid choice for punters, offering a generous 100% deposit match up to £50. With a vast selection of sports markets and consistently competitive football odds, it’s ideal for football enthusiasts. The user-friendly website and app ensure a smooth betting experience, with live betting and various promotions enhancing value.

5. Betiton

Betiton provides a straightforward betting platform with a £10 welcome bonus after a £15 bet. It’s perfect for punters who prefer simplicity, focusing on popular sports like football and tennis. The platform integrates sports betting with an online casino, offering something for both sports and casino enthusiasts.

6. Grosvenor

Grosvenor is well-known throughout the UK for its casinos. Even so, they also have a very good online bookmaker offering. They have great horse racing coverage but also offer odds boosts on big events in snooker, darts, and golf (as well as football). It’s something we’ve not seen elsewhere, and it really left a lasting impression.

7. All British Sports

All British Sports have a decent ongoing welcome offer of 10% back on losses each day. They also have a 50% acca boost for football that you can take advantage of. Overall, they have a good variety of betting markets and often give odds boosts for football. They also have a good casino section for those wanting to try something different.

8. Quinnbet

Quinnbet stands out with its decent welcome offer, providing new users with £10 when they stake £10. Known for its generous daily promotions, Quinnbet appeals to those looking for regular betting value. The platform offers various sports markets, including popular football and horse racing options. With competitive odds and a straightforward user interface, placing bets with Quinnbet is a piece of cake. Additionally, including live streaming for select events is always a plus, making it a solid option for both seasoned and new punters alike.

9. Fitzdares

Fitzdares are an excellent option for those looking for ongoing promos. They often have boosted odds, free bets, and money-back specials. Usually for tennis or football events. They are known for horse racing, but we also like them for tennis too. They do have limited payment options, and this could put some of you off.

10. BetVictor

BetVictor is known for offering some of the best odds, especially for football and horse racing. Its £30 bonus for a £10 bet is great for newcomers. With an easy-to-navigate site, live betting, and an array of promotions, it’s a favourite for punters seeking competitive odds on popular UK sports.

Best New Betting Sites

Below, we’ve highlighted some of the up-and-coming bookies that have recently hit the market or made significant waves in the UK betting scene. These newcomers are shaking things up with innovative features, competitive offers, and fresh approaches to sports betting.

CopyBet

CopyBet has brought new ideas and innovation to the industry. This is something that not every new betting site does. It offers an automated process for copying tipsters’ bets. Just choose the strategy for you and click ‘copy’. Although not for everyone, this new feature makes them stand out from the crowd and shows there is still much to discover in the betting industry.

NRG

NRG brings a fresh face to the UK betting scene with its clean, no-nonsense platform. We liked how quickly you can find popular markets without wading through endless menus. Their in-play betting section updates quickly, and the cash-out feature works smoothly even during busy matches. While they’re still building their promotion catalogue, their focus on core sports markets shows they understand what UK punters want.

Fitzdares

Fitzdares has been around for a while but has recently expanded its online presence. We were impressed by their horse racing coverage, which includes great odds and great live streams of all the UK and Irish races. Their loyalty scheme rewards regular punters with free bets and odds boosters thrown around like confetti.

Top Bookmakers for Sports Betting

Some bookmakers really shine when it comes to football, offering tons of betting options and great odds. Others are perfect for horse racing fans, with Best Odds Guaranteed and races from around the world. We’ve picked out the top betting sites for the UK’s favorite sports to help you find exactly what you’re looking for.

Football Betting

10bet is one of the best football betting sites about with plenty of markets and promotions tailored for the UK’s favourite sport. Fans benefit from unique features like Multimatch (available exclusively for football) and targeted promotions such as the one we took advantage of, which was a free £1 bet for every Arsenal shot on target when you bet £40 on weekly football. Another decent football site is All British Sports, offering money-back free bets on 0-0 bore draws.

Up to £50 100% Deposit Bonus
  • Great for Footie
  • Full betting markets
  • Great odds
Full T&C Apply! New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

Horse Racing Betting

bet365 offer everything you need for betting on horse racing, from the widest variety of markets to live streaming for the majority of UK and Irish events. Their best odds guaranteed offer kicks in from 8:00 AM on race day – if your horse’s starting price drifts higher than the odds you took, you’ll get paid the higher price. If you’re looking for top horse racing betting sites, Betfred is another great bookmaker that offers similar markets and promotions. 

Bet £10 get £30 in Free Bets
  • Top horse racing site
  • Strong ante-post markets
  • Weekly promos
Full T&C Apply! Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required.

Tennis Betting

Betiton stands out in comparison to the other best tennis betting sites with their depth of markets, from Grand Slam tournaments to ATP and WTA tours, and even Challenger events. Their “Boostiton” promotion adds real value to tennis accumulators – offering a 4% boost on 4-fold bets that scales up to an impressive 77% bonus for 15+ selections. This feature shines during Grand Slam fortnights when you follow multiple players across the tournament. BetVictor would be a great alternative option with its #priceup specials.

Bet £15 get £10 in Free Bets
  • Top tennis site
  • Great daily markets
  • Top in-play odds
Full T&C Apply! Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible.

Cricket Betting

Ladbrokes provide deep market coverage across all formats, from the IPL and The Hundred to Test series and World Cups. Their #GetAPrice feature lets you request custom cricket bets via Twitter – perfect for creating unique wagers on player performances or match scenarios. We love their Odds Boost option, which gives you one enhanced price daily and features cricket markets during major tournaments like the IPL and Test series. Coral is another of our top cricket betting sites, they are one of the few bookies with cricket bet builders.

Bet £5 get £30 in Free Bets
  • Top cricket site
  • Great odds boosters
  • Top match tracker
Full T&C Apply! Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible.

Best Betting Sites by Feature

Let’s face it – not all betting sites are created equal. Some knock it out of the park with one feature while falling short in others. We’ve spent countless hours testing these sites to figure out which ones truly shine in specific areas. Think of this as your cheat sheet to find the perfect bookie that matches what matters most to you.

Cash Out

Our top pick for a cash out betting site is bet365. Their system offers three distinct options that give you complete control. The Full Cash Out lets you settle your entire bet before the event ends, while the Partial Cash Out uses a slider for precise control. If you’re looking for an alternative bookie with similar cashout features, then BetVictor would be a good place to start.

Bet Builders

In our opinion, the best site with bet builders is BetVictor. It doesn’t just focus the feature on football – it can be used on other sports such as tennis, basketball, cricket, rugby, and even American football. For those who prefer a different approach, Boylesports offers a solid alternative. Their ‘Featured Bet Builders’ tab shows what other punters are backing, giving you inspiration or a quick way to place popular combinations.

Accumulator Betting

10bet tops our list for combo fans looking for the best accumulator betting sites. Their profit boosters can offer real value if you like betting on more than a few selections. All British Sports is another bookie that offers a decent promotion that can be used with accas – a unique 10% cashback on all losing bets. This safety net means that even if you have an off day with your accumulator picks, you’ll get 10% of your losses back the following day.

Live and In-Play Betting

bet365 is a great live and in-play betting site with a setup that puts you right in the heart of the action. Their platform offers the widest range of in-play markets we’ve found, covering everything from Premier League football to Vietnamese League 1. What sets them apart is their Video Wall feature, letting you watch multiple live streams simultaneously on a customisable display.

Fast Withdrawals

BetVictor comes out on top for betting sites with fast withdrawals, with its impressive Visa Fast Funds option. What sets them apart is their lightning-quick 40-minute processing time once approved – among the fastest we’ve found across UK bookmakers. If you’re looking for an alternative, Coral delivers solid withdrawal speeds with their e-wallet options. We initiated a withdrawal via PayPal, and it reached our account within a few hours.

Betting Odds

When we compared the betting odds of our top 10 bookmakers YetiBet consistently had the most competitive odds for multiple sports and events. See below our odds comparison table for various popular sports:

Comparison of Betting Site Odds
Bookmakers ⚽ Premier League ⚽ Champions League 🎾 Tennis ATP/WTA 🏀 NBA 🏈 NFL
YetiBet 95.1% 95.5% 95.9% 95.2% 91.6%
10bet 94.9% 94.8% 93.5% 92.7% 91.9%
Betfred 94.7% 94.6% 93.1% 92.5% 91.7%
All British 94.3% 94.1% 93.2% 92.3% 91.5%
Grosvenor 94.8% 94.9% 93.4% 92.8% 91.8%
BetVictor 94.5% 94.7% 93.0% 92.4% 91.4%
Quinnbet 94.4% 94.5% 93.3% 94.6% 91.3%
Fitzdares 94.2% 94.3% 93.1% 92.5% 91.2%
MrMega 95.2% 95.3% 92.8% 95.2% 91.5%
Betiton 94.7% 95.1% 93.8% 92.4% 92.6%

Finding bookies with consistently strong odds is crucial for long-term success. While margins vary across sports and events, the best bookmakers offer competitive pricing that gives your bets better value from the start.

Betting Sites with Free Bets

Free bets are the most valuable betting bonuses and offers available to new players.  The best offers come with minimal restrictions – look for those with low minimum odds requirements, reasonable time limits (7+ days), and no wagering requirements on winnings. Below, we’ve compiled a short list of the bookies that give new players the highest value free bets.

Best Bookmaker Welcome Offers
Bookmaker Wagering Minimum Odds Validity Bonus Secure Link
10bet 8x 4/5 60 days £50 Visit Site! Full T&C Apply!
Betfred 0 Evens 7 days £50 Visit Site! Full T&C Apply!
BetVictor 0 1/1 7 days £30 in Free Bets Visit Site! Full T&C Apply!
Fitzdares 0 Evens 7 days £25 in Free Bets Visit Site! Full T&C Apply!
MrMega 0 1/1 14 days £10 in Free Bets Visit Site! Full T&C Apply!

Top Mobile Betting Sites and Apps

The best betting apps all have one thing in common: they mirror a desktop version without compromise. Top mobile platforms offer quick loading times, intuitive navigation, and one-button bet placement. Our top apps below all have built-in features like live streaming, cash-out options, and push notifications for your bets.

Bet £50 get £50 in matched bets
  • Fast Markets for quick in-play betting
  • Slick interface with powerful search function
  • Live Match Tracker with real-time stats
Full T&C Apply! New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Bet £10 get £30 in Free Bets
  • Plenty of live-streaming events
  • Easy to navigate
  • One-touch bet placement tools
Full T&C Apply! 18+ New customers only. Opt in, bet £5 at odds 1/1+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 1/1+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.
Bet £25 get £50 in Bet Bonuses
  • Tennis and horse racing live streams
  • Great cashout features
  • Great layout
Full T&C Apply! 5 x £5 free fixed odds bets, 4 x free £5 spread bets + 50 free spins on Starburst. Min odds 1/2. Each free spin is worth 10p and there are no wagering requirements Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. 18+ begambleaware.org.

Recommended Payment Methods at UK Betting Sites

We’ve picked out the best payment options for UK bettors, with each method offering its own benefits for quick deposits and easy withdrawals.

The Most Popular Payment Methods at UK Betting Sites

PayPal

PayPal betting sites make funding your sportsbook account simple. It’s extremely secure, keeping your cash and details safe. You don’t need to share bank info with betting sites – just use your email. Deposits hit your account instantly, and you often get your withdrawals within a few hours. With millions of users trusting it worldwide, it’s a great option for smooth, worry-free betting.

Apple Pay

Apple Pay is ultra-secure with fingerprint or face recognition, keeping your money safe. No need to dig out your card – tap your iPhone or Apple Watch, and you’re off.  It’s a perfect option for IOS fans who want lightning-fast deposits without the faff. The only catch? You can normally only withdraw your money from betting sites with Apple Pay back in to the same method you used to deposit.

Google Pay

Bookmakers that accept Google Pay make punting dead simple for Android users. It’s like having a digital wallet in your pocket that works across dozens of betting sites.  Just tap your phone, confirm with your fingerprint, and your money lands in your betting account in seconds. Like Apple Pay, you can normally only withdraw funds deposited with Google Pay back into the same payment method.

Neteller

Neteller has been the betting world’s trusted alternative since the early days. It works like a digital piggy bank – load it up, then spend across betting sites without revealing your bank details. Transfers happen in a flash, and you can pull your money back out just as quickly. The Net+ card gives you access to your money straight from your Neteller account. The only downside with Neteller betting sites is that fees could be included when withdrawing your money from Neteller.

How We Reviewed and Ranked Our Top Bookmakers

When deciding on this ranking of best betting sites, our team took a closer look at the bookmakers in all the following areas:

UKGC Licensing and Security

We only recommend bookmakers licensed by the UK Gambling Commission. This regulatory body ensures that betting sites meet strict standards for fair play, secure transactions and responsible gambling. They’re also required to offer self-exclusion tools and deposit limits. Every site on our list has been verified for a valid UKGC licence, giving you peace of mind that you’re betting with legitimate, regulated operators who are held accountable to British gambling laws.

Signs of a Safe Betting Site
  • UKGC licence
  • Strong data encryption
  • Promotes responsible gambling
Red Flags to Look For
  • Missing UKGC licence
  • No data encryption
  • No partnerships with responsible gambling organisations

Responsible Gambling

Betting should always be fun, not a way to make money or escape problems. Set limits on time and money spent, and never chase losses. If gambling starts affecting your mood, relationships or finances, it’s time to seek help. Free, confidential support is available from GambleAware and GamCare, who offer practical advice and tools to help you stay in control. Remember, gambling should only ever be about entertainment – when it stops being fun, stop.

Conclusion & Summary

In summary, here are our five top tips for identifying the best betting sites:

Above all, our number one recommended UK betting site is YetiBet. We’ve summarised why it takes the number one spot below:

5.0/5
50% Acca Boost on Football
  • Fantastic Odds
  • Great Selection of Bets
  • Amazing Choice of Live Markets
Full T&C Apply! 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10. Neteller and Skrill not eligible. 2x week free bet tokens for active sportsbook players.