ISPO Brandnew | Selection Future Mobility | INFRONT

The Freiburg-based start-up company INFRONT is ready to go all-in on the e-bike trend with customized and own-brand products. The idea for the Enduro E-MTB IF-2 with 150 mm spring travel is that it will be developed completely in-house and delivered directly to customers, tailored to their respective size and weight. In addition, details such as saddle width, stem length and the size of the handles can be customized in each order. INFRONT not only wants to score points as a new brand in design, it also wants the IF-2’s low price to drive its success.

Foundation: Germany, 2018