Sebastian leads global partnership between Microsoft and top Enterprises (Fortune 500 organizations) to re-imagine their businesses as a digital and sustainable one across horizon 1-2-3, through cultural transformation enabled by the use of Cloud & AI technologies. The main areas of digital transformation: engage with customers and consumers, empower employees, transform the products and services, and optimize operations. Sebastian´s division works closely with Microsoft CEO and CRO to build fruitful strategic partnerships over 5+years. In his 27 years at Microsoft, he has held many leadership and board responsibilities in Latam, Europe and WW. Sebastian has led the Microsoft Sports practice and is the president of the Global Sports Innovation Center. In addition, he participates in advisory boards and is a guest speaker at universities, MBA programs and industry conferences.