Women's sport in the 2nd row - will everything be different now?
- Monday, December 02, 202415:20 - 15:50Add to Calendar2024-12-02 15:20:002024-12-02 15:50:00Frauensport in der 2.Reihe – Wird jetzt alles anders?Ground floor (Foyer)Ispo.comEurope/Berlinpublic
- Event locationMunich Trade Fair Center, Internationales Congress Center München, Ground floor (Foyer)
- Event
- DiscussionGerman
- Topic
- Track / Segment
The ‘female’ leagues and tournaments only achieve a fraction of the media presence and therefore the sponsorship money that ‘men's sports’ enjoy. The causes are well known. The will to change is omnipresent. What is the reality? How can brands and media benefit from the situation? Do sponsors pursue other target groups in women's sport? What potential does women's sport offer and what opportunities are there for sponsors?
