Schöffel: Transformation of a 220-year-old brand
- Monday, December 02, 202411:00 - 11:45Add to Calendar2024-12-02 11:00:002024-12-02 11:45:00Schöffel: Transformation einer 220 Jahre alten Marke Room 21Ispo.comEurope/Berlinpublic
- Event locationMunich Trade Fair Center, Internationales Congress Center München, Room 21
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- DiscussionGerman
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The family business Schöffel presents a comprehensive relaunch - from the brand values and positioning to the brand design. How did the process go from idea to realisation? How do you modernise a brand while remaining true to your target group? Why is Schöffel a trust brand and not a love brand?
