HipHop Culture Activates Sports & Brands
- Monday, December 02, 202415:40 - 16:00Add to Calendar2024-12-02 15:40:002024-12-02 16:00:00HipHop Kultur aktiviert Sport & MarkenRoom 14aIspo.comEurope/Berlinpublic
- Event locationMunich Trade Fair Center, Internationales Congress Center München, Room 14a
- Event
- DiscussionGerman
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- Track / Segment
The definition of brand preferences through hip-hop culture is obvious. Not least because breakdancing was an Olympic sport in Paris 2024, this message is also reaching more and more target groups. How do brands act accordingly? What sponsorship and communication strategies are the order of the day? How important is credibility and how does it separate the wheat from the chaff? What methodology is used to measure the score? What strategies do brands use to consolidate and strengthen their hip-hop positioning?
