New opportunities in sports business. Between entertainment & lifestyle – 7 key learnings ‘made in USA ‘

Shaping a sports marketing practice for the lifestyle-driven world: The sports industry has evolved dynamically in recent years. Outstanding athletes capturing mainstream interest, sports trends among younger generations impacting fashion, or leaders of leagues or brands creating a movement for a sport like snowboarding or equal pay for female athletes – from a cultural and lifestyle lens, the sports business (in the U.S.) looks like it's in an emerging gold rush mood. This session classifies and traces the most significant trends and what we can learn from them.