Fight Inactivity – Implications & Opportunities for the Sporting Goods Industry

It's all hands on deck as global inactivity rates continue to rise - and that has implications and opportunities for the sporting goods industry. The WHO states that 31% of adults are physically inactive, a crisis with irreversible consequences. The outdoor and sports industry can react to this crisis just in time if it joins forces. But this session is not just a loud appeal. It is intended to provide concrete inspiration on how we can seize our opportunities what the crisis has in store!