Market of opportunities: Focus on China

It's not just China's population that is incredible, the Middle Kingdom is also breaking new ground in other areas. Winter sports and running are booming in China like nowhere else, the smartphone is a part of everyday life in China, and one day a year China's consumers go completely crazy. From up-and-coming sports to functional fashion – the sports business market in China is growing rapidly. But how can brands and players get into the game? This conference shows concrete perspectives.