For a long time the rumour about an offer by the Chinese sports goods manufacturer Anta Sports to take over Amer Sports was smoldering. Now the offer is official. A Chinese consortium led by Anta is offering a total of 4.6 billion euros for the acquisition. It would be the biggest purchase of a Chinese company this year.
In total, the consortium would acquire 57.95 percent of the shares of Amer Sports. The deal has already been unanimously recommended by the Helsinki-based company's board of directors and is expected to be completed by the second quarter of 2019.
Anta plans to operate Amer Sports independently of its own company, with a separate board of directors. Shareholders representing approximately 7.91 percent of the shares in Amer Sports have already accepted the deal.
In addition to Atomic, Amer also carries brands such as Salomon, Arc'teryx and Peak Performance and is roughly the size of Anta Sports. As a group, however, the two companies would rise to become the world's number three in the sports industry behind Nike and Adidas. The Amer brand Arc'teryx in particular has already built up a very good reputation in China.
- Sports BusinessDisruptive marketing - changing the outdoor industry
- Awards
- Mountain sports
- Bike
- Fitness
- Health
- ISPO Munich
- Running
- Brands
- Sustainability
- Olympia
- OutDoor
- Promotion
- Sports Business
- Textrends
- Triathlon
- Water sports
- Winter sports
- eSports
- SportsTech
- OutDoor by ISPO
- Heroes
- Transformation
- Sport Fashion
- Urban Culture
- Challenges of a CEO
- Trade fairs
- Sports
- Find the Balance
- Product reviews
- Newsletter exclusive area
- Magazine