04/26/2019

International Football Forum

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Come and see seven clubs from the German Soccer League Bundesliga at ISPO Beijing. Visit the Football Activation Area to get in contact with the teams and their mascots or listen to a panel discusson about their club market strategies for China at the International Football Forum.

All about ISPO Beijing
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International Football Forum
Image credit: ISPO


Football Activation Area

Borussia Dortmund, Borussia Mönchengladbach, Eintracht Frankfurt, Bayer 04 Leverkusen, FC Schalke 04, VfB Stuttgart and VfL Wolfsburg will present themselves in an area where artificial turf will be laid out with space for a goal wall or a photo wall. Together with their mascots they want to increase the brand awareness of the league in China.


International Football Forum

At a special forum the clubs will present their market strategies for China. The main focus is on brand positioning, cooperations and target groups. How do they engange the youth? Listen to the answer of this question in one of the panel discussions.
 

Date: Thursday, January 17, 2019
Time: 10:40–13:00
Location: Booth E1.508, Health & Fitness Stage
Price: free
Additional information: simultaneous translation will be provided
 

Agenda

10:40-10:45
Welcome speech

Ms. Elena Jasper, Exhibition Director of ISPO Beijing & ISPO Shanghai, Messe München GmbH

10:45-12:00
Panel discussion: Youth development concepts and approaches (local cooperations, football schools etc.)

Borussia Mönchengladbach, VFL Wolfsburg, Eintracht Frankfurt, BVB Dortmund

12:00-13:00
Panel discussion: Market development - Brand positioning, target groups, cooperations, marketing opportunities

FC Schalkle 04, Bayer 04 Leverkusen, VFB Stuttgart

13:00
Taking photos and closing
All about ISPO Beijing
All program highlights