Jochen Lagemann of Primaloft talks about what digitization means for his company and what results Primaloft has derived from it. He also explains why sustainability doesn’t have to be more expensive.

Deuter looks back on 100 years of company history as a backpack manufacturer. In an interview, CEO Martin Riebel explains how the company is preparing for the digital revolution in the outdoor market.

Things are happening in sports retail: These are the most interesting store openings of the year 2017. Included are three stores in Germany.

Rooms crammed with fitness equipment, a grim smell, and bad music – this is the reality in many gyms. A series of new gyms that’s becoming a talking point worldwide is showing that it can also be very different. From Berlin to Beijing, these are the latest examples of the newest, coolest fitness clubs.

Outdoor giant The North Face has had a new European boss for six months. In the interview Kath Smith talks about her new course, women as a target group and why in-patient retailing is so important.

To customize products and services to the individual desires of customers, you first need to know these desires. However, data collection requires the right touch.

Fjällräven celebrates 2018 the 50th anniversary of the still almost unchanged Greenland collection. And the brand is more in demand than ever. An interview with Thomas Gröger, Head of Fjällräven Germany.