What makes the mountaineering specialist so successful, and how does Bergzeit intend to develop the business further? Managing Director Stolzenberger provides information.
Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.
In an interview with ISPO.com, Jan van Leeuwen, European head of The North Face, talks about the new possibilities of the current outdoor movement - and why the focus on women still has to increase.
Ortlieb wants to prevent the interchangeability of brands. Now the brand exclusively explains why the verdict against Amazon was a big step in the right direction.
What happens during the disposal of weatherproof clothing? Membrane specialist W.L.Gore & Associates has had the combustion behaviour of PTFE investigated in a study.
