What does a primeval animal, a magician or a small Swiss region have to do with companies in the sports industry? A lot more than you think. In part 2 of the series, ISPO.com explores the origins of the brand names Arc'teryx, Berghaus, Houdini, Kari Traa, Maloja and Vaude.

The Scandinavian kids label Molo is a new exhibitor at ISPO Munich 2020. CEO Mogens Jepsen introduces the kidswear brand and explains why itexhibits at ISPO Munich 2020.

The sports fashion brand Save the Duck is new at ISPO Munich 2020: CEO Bargi explains how his company intends to conquer the market with completely vegan sportswear and why the ISPO Munich is important for Save the Duck.

Stefan Ytterborn explains ISPO.com what it needs to get startup brands, team and products on a winning track and what trade fairs should regulate in the future to avoid waste.

Urban outdoor products are trendy. The freshly launched MyShelter jacket line from Adidas Outdoor also attracted a lot of attention in both markets. ISPO.com spoke to Tim Janaway, General Manager Adidas Outdoor, about Urban Outdoor and trends and challenges in the outdoor market.

In addition to an inexhaustible adventure playground, outdoor offers children a lot for healthy development. ISPO.com explains what nature does for children in terms of health and what everybody should know about it.

Susanne Puello is a pioneer in the e-bike industry. She founded Pexco in 2017 and established it in the market in 2 years. She explains how this worked, where Pexco stands and what e-mobility will need in the future to ISPO.com.